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Customer Insight Tools Collection
A series of tools, tips and techniques that you can use to generate the insights that underlie truly valuable growth businesses.
The full collection includes access to:
6 Impact Guides on related topics,
6 explanatory video,
6 suggested application exercise
6 assessments to test your knowledge
Discounted Collection for $475
Buy the Individual Guides
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Learn a series of alternative ways if segmenting groups of customers
Why customer service is sometimes your enemy, which customers are worth investing relationship building?
How to map a consumption chain, use a technique we call quizzing to deeply understand it and learn to connect it to the desired customer experience.
Frameworks to help you interrogate the real customer job and identify the most important
Techniques to help you uncover opportunities for growth that may be just lying out there in plain sight!
The attribute mapping tool gives you a way of understanding these realities to make the most sensible tradeoff decisions.
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