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Beyond Demographic Segmentation Guide

from the Customer Insight Tools Collection

The Impact Guides are designed to give you the tools to learn in a smart and easy format.

The easy, and quite traditional way of segmenting groups of customers is through their attributes – age, income, geography, and so on. The problem is that this way of breaking up different customer groups into ones with similar needs is that it assumes that demographics are highly correlated with behavior. Often, they are not. This guide offers a series of alternatives.

Our Individual Guides include:

1. A PDF Guide with 6 Lessons

2. An Explainer Video

3. An Application

4. An Assessment

3. Access to the Valize LearningHub

4. Access to the Valize TalkHub Community

If you buy the first 5 Individual Guides from the same Collection you will get the 6th Guide for Free.

For automatic access buy the Guides in the order they are released; otherwise get in touch to get free access to the 6th Guide if you have already bought the first 5 guides from the same Collection!