It's tempting to use the practices that yield predictable results to manage the innovation and transformation process. Big mistake, according to our colleague and friend Geoffrey Moore. Read on for insights.
Innovation is still not optional
In a prior post, written during the...
People have been predicting the end of Hollywood as we know it for a long time. Talking pictures were first dismissed as a novelty, then eventually embraced. Television proved destabilizing for the studio system that preceded it. And now, Chris Moore, a...
In developing an initial marketing plan, it is crucial not to be confused about what kind of business architecture you are building in order to establish your initial metrics for success. Geoffrey Moore has a great way of capturing this in the distinction between complex systems versus...
Traditional sales organizations used the concept of a sales “funnel” to describe the process through which potential customers move, ending up with sales at the end. Winners today have abandoned that way of thinking in favor of building flywheels – business models in which every...
