Innovation isn’t Optional, Do it Confidently
Discover our Learning Modules
Short, digestible courses that will give everyone in your organization the chance to learn the language and practices of innovation in a smart, easy to consume format.
People don’t know how to innovate – they haven’t been trained nor have a chance to practice
Individual & Enterprise Solution
Start your Learning Journey with 1 Single Course.
Choose between one of the individual courses we offer and take the course at your own pace!
All Individual Courses
Discovery Driven Growth Course
When uncertainty is high, you're working with assumptions, not knowledge. And that means that your conventional approaches to planning are likely to lead you astray. Instead, plan to learn in sequenced steps, eliminating cost and risk as you go.
Initial Customer Interviews Course
There is a right way and there is a wrong way to do this!
Learn how to design meaningful customer interview, articulate hypothesis and create surveys that provide meaningful insights.
First Prototype & Deliverables Specification Course
A prototype is a quick way of getting real feedback from real customers inexpensively and quickly and this short course teaches you how.
Product Data & Digital Strategy Course
Any business these days needs to take digital into account from the very first point at which you begin to explore new ideas. In this short course you will learn how to design digital offerings and connect them to your larger ecosystem.
Revised Prototypes Course
The point of a prototype is that it isn’t perfect!
The purpose to create a prototype is not to be right it is to learn, so inevitably things aren’t going to work out the way you expected. In this short course we will learn how to learn from productive failures and how to conduct real tests of your hypothesis,
Customer Segmentation Course
Even today most companies don’t segment their customers in a way that yields great results.
In this short course you will learn techniques for segmenting customers on the basis of their jobs to be done or behaviors so that you can fine-tune your offerings to what they really need.
Individual & Enterprise Solution
Cohort on Customer Insight Program
Learn together with a group!
Join our Cohort Program for an Online Interactive learning experience with Live Sessions, Workshops, Community Chat and Weekly Lessons!
Meet your Instructor
Rita McGrath is a best-selling author, a sought after advisor and speaker, and a longtime professor at Columbia Business School.
Rita is one of the world’s top experts on strategy and innovation and is consistently ranked among the Top 10 management thinkers in the world, including the #1 Award for strategy by Thinkers50.
Validate your skills and advance your career with Valize Certification available upon successful completion the Course/Program.
*Certificate image is for illustrative purposes only.
Des Dearlove, Co-founder Thinkers50
“Thinkers50 ranks Rita McGrath as one of the best management thinkers in the world, and now you can access her ideas in a highly practical and time efficient way. I was impressed that the lessons are so full of insights, but very compact. I can imagine people doing them in short breaks while at work.”