Any business these days needs to take digital into account from the very first point at which you begin to explore new ideas. In this short course you will learn how to design digital offerings and connect them to your larger ecosystem.
When you have completed this module, you will be able to:
- Go beyond the catchall "positioning statement" to powerfully position your new offering;
- Explain why the shift to digital is a revolutionary, not evolutionary shift in how business is designed
- Map out your offerings' positioning on paper so that you can test it with users
- Structure a discovery-driven learning process that incorporates significant amounts of learning
- Exploit opportunities for fast and inexpensive hypothesis testing even in a digital sense.
What you'll get: