Unlock Discovery Driven Growth

Discovery Driven Planning recognizes that planning for a new venture involves envisioning the unknown. 

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Discovery-Driven Planning is a practical tool that acknowledges the difference between planning for a new venture and planning for a more conventional line of business.



“These ideas are some of the most important tools of management and strategy that have ever been developed.”

— Clayton Christensen, Harvard Business School professor & author of The Innovator’s Dilemma

Strategic Ventures are Inherently Risky

Unearthing implicit assumptions permits a company to test their validity before committing irreversibly to a venture.

Discovery-driven planning is a powerful tool for any significant strategic undertaking that is fraught with uncertainty – new-product or market ventures, technology development, joint ventures, strategic alliances, even major systems redevelopment. Unlike platform-based planning, in which much is known, discovery-driven planning forces managers to articulate what they don’t know, and it forces a discipline for learning. As a planning tool, it thus raises the visibility of the make-or-break uncertainties com-mon to new ventures and helps man-agers address them at the lowest possible cost.


Some Dangerous Implicit Assumptions

  1. Customers will buy our product because we think it’s a good product. 
  2. Customers will buy our product because it’s technically superior. 
  3. Customers will agree with our perception that the product is “great.” 
  4. Customers run no risk in buying from us instead of continuing to buy from their past suppliers. 
  5. The product will sell itself. 
  6. Distributors are desperate to stock and service the product. 
  7. We can develop the product on time and on budget. 
  8. We will have no trouble attracting the right staff. 
  9. Competitors will respond rationally. 
  10. We can insulate our product from competition. 
  11. We will be able to hold down prices while gaining share rapidly. 
  12. The rest of our company will gladly support our strategy and provide help as needed.