Fall Cohort 2022

Customer Insight Program

Join our upcoming Cohort

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Learn more

Starts on

September 12th 2022

Duration

2 Months Online + Live Sessions
6-8 hours/week

Program Fee

$695

** Installment Plan Available

6 Courses

Each course tackles a different aspect of creating insight about customers in highly uncertain contexts

Courses

Course Introduction & Discovery Driven Planning
Initial Customer Interviews
First Prototype & Deliverables Specification
Product Data & Digital Strategy
Revised Prototypes
Customer Segmentation Testing

What is included?

25+ Resources & Workshop Week

Community Area & Live Sessions

Personalized Certification of Completion

The ‘Creating Customer Insight’ Program taught by Rita McGrath is comprised of 6 Mini-Courses, each of which tackle a different aspect of creating insight about customers in highly uncertain contexts.

About your Instructor

Rita McGrath is a best-selling author, a sought after advisor and speaker, and a longtime professor at Columbia Business School.

Rita is one of the world’s top experts on strategy and innovation and is consistently ranked among the Top 10 management thinkers in the world, including the #1 Award for strategy by Thinkers50.

McGrath’s recent book on strategic inflection points is Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen (Houghton Mifflin Harcourt, 2019).

Certificate

Upon successful completion of the programme, you'll earn a digital Personalized Certificate of completion from Valize

*Certificate image is for illustrative purposes only.

Full Program

Testimonials

Zahira Crasta

Co-Founder and Partner at White Spaces Consulting

This mindfully curated course was insightful and sharpened my approach to understanding the customer while dealing with the levels of uncertainty and complexity we are facing today.What I loved about the course is that it was self-paced and the crisp video explainers were spot-on. The highlight of the course for me was the opportunity to engage in clarifying discussions with Rita McGrath.

Juan Carlos Reyes

Director of Sales at Qualcomm

Excellent content and delivery by one of our best!

Zoe Aitken

Innovation and Consumer Insights Specialist

Thanks Rita McGrath for sharing your amazing research and insights in such an easy and digestible format. 👏

Fall Cohort