Fall Cohort 2022

Customer Insight Program   

 

Join our upcoming Cohort

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Starts on 

September 12th 2022

Duration

2 Months Online + Live Sessions
6-8 hours/week

Program Fee

$695

** Installment Plan Available

6 Courses

Each course tackles a different aspect of creating insight about customers in highly uncertain contexts

Courses

 

  • Course Introduction & Discovery Driven Planning
  • Initial Customer Interviews
  • First Prototype & Deliverables Specification

  • Product Data & Digital Strategy

  • Revised Prototypes

  • Customer Segmentation Testing

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What is included?

25+ Resources & Workshop Week

Community Area & Live Sessions

Personalized Certification of Completion

The ‘Creating Customer Insight’ Program taught by Rita McGrath is comprised of 6 Mini-Courses, each of which tackle a different aspect of creating insight about customers in highly uncertain contexts.

 

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About your Instructor

 

Rita McGrath is a best-selling author, a sought after advisor and speaker, and a longtime professor at Columbia Business School.

Rita is one of the world’s top experts on strategy and innovation and is consistently ranked among the Top 10 management thinkers in the world, including the #1 Award for strategy by Thinkers50.

McGrath’s recent book on strategic inflection points is Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen (Houghton Mifflin Harcourt, 2019).

Certificate

Upon successful completion of the programme, you'll earn a digital Personalized Certificate of completion from Valize

*Certificate image is for illustrative purposes only.

Full Program

Testimonials

Fall Cohort

Customer Insight Program 

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Full Plan

$695

One Time Payment

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Payment Plan

$347.50/m

Two Monthly Payments

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